Director of Business Development

Department:Business Development
Date Posted:08/03/2012

General Summary: The Director of Business Development is responsible for the development and management of the hospitals overall planning and marketing activities. The Director is also responsible for planning and managing the admission process, developing and maintaining a systematic referral process, conveying and maintaining a positive image to all external and internal contacts through effective planning, programs, advertising, special events, media coverage, and various publications. The Director is actively involved in department activities, transdisciplinary team activities, and LifeCare activities to ensure individualized, patient-centered health care for all patient populations admitted to LifeCare Hospital.
Patient Population: Has contact with patients in a non-clinical setting; understands and demonstrates appropriate behavior when interacting with patients in the adult (18-65 years of age) and geriatric (65 and older) populations.
Essential Functions:
1.Responsible for tactical and strategic market planning.
2.Conducts marketing research and analysis activities to ensure that the hospital is competitive in the marketplace, on a local, regional, and national basis.
3.Manages all daily activities of the Intake Coordinator and Admissions office to ensure proper admission transitions occur.
4.Approves or carries out all tours/visits to LifeCare Hospital to increase referral potential.
5.Develops and implements a tracking system for recording inquiries, referrals, admissions and outcomes for marketing purposes.
6.Encourages positive work attitudes on a departmental and facility level by providing positive reinforcement and opportunities for professional growth.
7.The knowledge and skills necessary to perform position requirements are demonstrated through the successful completion of competencies established for the position, to include population served, and other special needs of patients and customers, served by the department.
8.Adheres to LifeCare policies, procedures, all safety plans and all standards imposed by regulatory organizations.
9.Regular attendance and timeliness is required.  RequirementsSupervision: Directs the functions and the staff of the Business Development department.
Experience: Minimum of five (5) years in marketing, business related field including two years of management experience is preferred.

Education: Bachelors degree in marketing, business or health related field preferably nursing or respiratory fields is preferred.

Licensure/Certification: RN or RT license preferred.

Additional Information

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Country: USA, State: Louisiana, City: Ruston, Company: LifeCare Management Services.