Chief operating officer

Jonathan Decker

Chief Operating Officer - WOODEN SWING COMPANY

McKinney, TX

Work Experience

Chief Operating Officer

WOODEN SWING COMPANY -

Dallas, TX

2008 to Present

of a high end childrens Play Set and Furniture Company. Corporate officer reporting directly to President. Responsible for developing and executing overall operational strategy. Manage multiple facilities, 5 store managers, 30+ contractors, hourly, and salaried associates throughout the Sales, Accounting, Installation, Warehouse, and Marketing departments.
Significant accomplishments include: $250k increased revenue in the 1st year. Revamped entire sales process from customer perspective which resulted in 23% revenue increase in year 3. Reduced salary expense 13% while increasing employees. Reduced advertising budget 18% while increasing capture rate 32%.

Sales / Marketing Consultant

MARCHON EYEWEAR

2006 to 2008

for a multi-national Eyewear company. Consulted with Doctors concerning sales and marketing strategies for their independent practices. Trained opticians in technical data as well as sales approach. Consulted with Doctors regarding the technical data involved in high prescriptions vs low rx work. Managed over 200 accounts in 3 states. Launched new accounts for Calvin Klein, Coach, Disney, Flexon, and Nautica.
Significant accomplishments include: Increased sales 28% in 2+ years of contract work. Directed the start-up and implemented operational procedures for 7 optical practices. Top 10 consultant of the year in 2007. Co-directed the start-up of a 5 doctor optical laboratory including facility layout, product acquisition, and capitol equipment purchases. Primary consultant with the Doctors on financial demands, staff needed, and qualification requirements.

Training/Sales Manager

UNITED OPTICAL LABORATORY -

Salt Lake City, UT

1997 to 2003

Responsible for maintaining over 120 accounts in Idaho, Wyoming, Nevada, and Utah. Responsibilities included growing new business, assist President and GM in managing company, marketing ad campaigns, buyer, community relations, and personnel management. Corporate officer that reported directly to company President.
Significant accomplishments include: Growing the business 67% in total revenue over the 6 years there. Never had a losing year in a very competitive industry. Ran the sales/marketing/advertising department right out of college. Negotiated several million dollar contracts. Acted as the face of the company handling all public issues.

National Sales Assistant/Production Assistant

KTVX TELEVISION (ABC) -

Salt Lake City, UT

1992 to 1997

Sales Assistant- Maintained 40 national accounts including Ford, P&G, Chevy, and paid infomercials. Responsibilities included price negotiating, client maintenance, preparation and presentation of various commercial packages, and solving discrepancies or other customer concerns. Production Assistant- Assisted clients in scheduling production time, orienting them with the station and staff, and follow through after production to assure client satisfaction. Supervise 20-25 employees, prescreen new hires, and assist in the editing process.
Significant accomplishments include- Working full time while attending college full time. Played a significant roll in 2 Utah Winter Games events. Wrote scripts for 3 "Days of 47" parades including research, writing, and coordinating with on air talent. Learned and filled in for missing employees at multiple stations within an entire process of a news broadcast or commercial shoot.

President- Engineered

INVIZION OPTICS INC -

Draper, UT

the start-up of a wholesale state-of-the-art optical laboratory including construction, facility layout, capitol equipment purchases, staffing, marketing, accounting, and sales. On-going responsibilities included acquisition and maintenance of accounts, product negotiations and purchasing, employee management, and general operations management.
Significant accomplishments include: Built a successful business from the ground up at age 33. Won and maintained the largest optical account in Utah. Sales of $1.5m in 2nd year. Introduced the first online ordering for lab work in Utah. ABO certified speaker.

Education

B.S. in Business Marketing

University of Utah

1997

Government

School Senator