Karl Palm
Industrial Capital Equipment Sales Or Marketing Opportunities
Daytona Beach, FL
Pursuant to your companies’ career opportunities, please accept my attached résumé for consideration. Having a track record of Business-To-Business Technical Sales of Industrial Capital Equipment, I am interested in your companies’ Sales and Marketing Management opportunities. Hopefully, my expertise will meet with your Sales requirements, affording me the opportunity, to increase your Sales Performance, Penetration and Profitability.
I have concluded my contract as Vice President of Sales for Republic Lagun, a Spanish Machine Tool Importer. Republic Lagun, in conjunction with their Spanish Partners, Zayer, Goratu and Bermaq, afforded me the opportunity to focus my Direct Sales efforts on selling to the Aerospace, Power Generation, Medical, Renewable Energy, Iron and Steel, Railway, Earthmoving, Oil and Gas, Construction and Defense Industries. I instituted a 16 Company 103 Salesmen, Dealer Network for Large Machine Sales. I established Republic Lagun’s Regional Centers for Machine Service and Customer Training.
Unisign and PAMA, European Machine Tool Builders, bestowed on me the responsibility of founding their companies in North America. Under my leadership, the sales direction, strategy, focus and sales goals were implemented. I have sold Capital Equipment for over thirty years for Cincinnati Milacron, Niles - Simmons, Ingersoll Milling Machine, SNK, Mighty, PAMA, Unisign and Republic Lagun, consistently surpassing my yearly forecast. I have been successful, even with the difference between the Dollar and the Euro.
My marketing and sales responsibilities are to maintain and create customers for my company’s products and services. My sales goals and focus are to increase dollar and unit sales, expand market share, generate greater profits, maintaining current markets. Through strategic planning, identifying high-potential markets, implementing sales, marketing and business initiatives, I have established profitable business partnerships. By leveraging the strengths of these partnerships, which have generated significant business opportunities, I will increase your sales performance, achieving your company’s objectives.
I feel we have points of interest to discuss, which will be mutually beneficial. I request your consideration to be part of your Sales and Marketing Team, implementing your marketing strategy with an opportunistic and aggressive goal oriented conclusions, required in the competitive 21st Century. Please contact me at your convenience for further discussions.
Very truly yours,
Karl S. Palm
Work Experience
Vice President Of Sales
August 2008 to Present
North American General Sales Manager
August 2006 to June 2008
North American General Sales Manager
May 2003 to June 2006
Dealer Sales Manager
September 2001 to February 2003
Sales Manager - USA
June 2000 to June 2001
Measured Professional Results With These Companies
• Establishing in North America, European Industrial Capital Equipment and Service Companies. Implemented the Company’s Direction, Strategy, Focus and Sales Goals. I have been successful, even with the difference between the Dollar and the Euro.
• Instituted Dealer Sales Networks having a maximum of 16 Companies with a total of 103 Salesmen. Contractually requiring that each Dealer’s Salesman make a minimum number of proposals per month, which must be quoted directly to the Customer.
• Increase Sales and Profitability with these companies by targeting specific industries, personally contacting and selling to their Management Team, by providing solutions to their manufacturing problems, based on my product’s features and benefits.
• Interfacing with the Customers, Companies and Dealers concerning service problems. Scheduling service personnel for Machine Installations, Warranty Service and Pay Jobs. Quoting Customer Spare Parts from both the Company and the OEM Suppliers.
• Developed Marketing and Sales Tools for North America, including machine proposals, which emphasized features and benefits. Focusing on a comprehensive explanation and definition of the purpose of the design, providing manufacturing solutions.
• Managing the Direct and Dealer Sales effort. Focusing and traveling with the Company and Dealer Salesmen, concentrating on targeted specific SIC industries and accounts, which have the correct size products and financial stability for my machines.
Karl S. Palm • 120 Zaharias Circle • Daytona Beach, FL 32124
Phone: (386) 274-2743 • E-mail: tecright@msn.com
Regional Salesman
October 1998 to June 2000
Regional Salesman
October 1995 to September 1998
North American Sales Manager
June 1992 to August 1995
Regional Salesman
March 1977 to May 1992
Responsibilities Of These Positions
• Responsible for maintaining and increasing my Yearly Sales Forecast. “Cold Calling With A Purpose” on new customers and maintaining my “Existing Clients” giving maximum visibility, penetration and effectively utilizing the resources available.
• Initiated the overall Marketing Direction and Sales Goals for product lines, creating and implementing Distributor Sales Networks in North America. Aggressively targeting specific SIC companies based on product offerings.
• Responding to Multinational Companies’ Machine and Purchasing Requirements. Negotiating Sales Agreements for Products and Services, Terms and Conditions, ensuring the customers requirements and the companys financial goals are protected.
• Providing Sales Objectives and Forecasts indicating future levels of new business. Conducting marketing research to determine trends of our present and future product offerings, based on the company’s specific market position and financial objectives.
• Distinctly defining our products in marketplace over time, identifying specific market segments, opportunities based on the customer’s demographics, highlighting features and benefits of the product and services to our customers.
• Contacting customers, analyzing their present production facilities and manufacturing practices to increase sales levels. Addressing customer requirements and specifications.
• Conceived national advertising and product literature for magazines and industrial trade shows. Developed sales proposals and brochures that were mutually compatible for sales presentations, depicting the product’s strengths with the customer’s benefits.
• Coordinating all efforts for machine installations at IMTS 1992, 1994, 2000 and 2004.
Karl S. Palm • 120 Zaharias Circle • Daytona Beach, FL 32124
Phone: (386) 274-2743 • E-mail: tecright@msn.com
Sales Engineer
May 1973 to March 1977
Responsibilities Of This Position
• Establish business by reducing costs and increasing productivity for the customer.
• Specifying machines for applications, time studies, tooling and fixture selection.
• Field installation, maintenance and instruction of automatic assembly systems.
Karl S. Palm • 120 Zaharias Circle • Daytona Beach, FL 32124
Phone: (386) 274-2743 • E-mail: tecright@msn.com
Education
Electronics Engineer in Electronics Engineering
Skills
Sales Or Marketing Management Opportunities, As Your Seasoned Professional Salesman, Increasing Sales Performance, Penetration And Profitability, By Implementation And Executing A Comprehensive Sales Strategy, With Aggressive Goal Oriented Conclusions.
Military Service
Service Country: United States
Branch: Honorable Discharge - The United States Marine Corps
Rank: E-4 Corporal
Awards
Cincinnati Milacron - Salesman Of The Year 1983 And 1987
Certifications
Business Curriculums
Professional Salesmanship, AMA Sales And Management
Effective Negotiating, Persuasive Communications
Grinding Theory, CNC Processing And Programming
Microsoft Office And Acrobat Professional
Publications
Author Of TecMac - A Time Study And Database Program
